Welcome to the APCO-Columbia
Strategic Communication Training Program

Hosted by SRMG Academy & Asharq News

Dubai — 20-23 October 2025
Register Your Interest Now
img

Empowering Leaders in Strategic Communication

Join an exclusive training program designed for communications professionals across the Middle East and North Africa, equipping them with essential skills to navigate today's evolving global media landscape. The program is led by APCO Institute, in partnership with Columbia University’s Strategic Communication Program, and it will be hosted by SRMG Academy & Asharq News.

Program Overview

Training Window: 20 - 23 October 2025
Location: SRMG Academy, Dubai International Financial Centre (DIFC)
Attendees: Regional strategic communications professionals, advisors and media experts
Certification: Columbia SPS Certificate of Attendance
Key Learning Areas: Mastering storytelling, high-stakes media interactions, media bias vs editorial judgment, public speaking, and crisis communication.
Registration Fee: $6,000

Program Schedule

Each workshop includes interactive sessions, real-world case studies, and hands-on exercises. The final day will feature presentations and a certificate ceremony to celebrate participants’ achievements.

Activity Details
Session Times 4:00 PM - 8:00 PM
Final Presentations & Graduation Closing Ceremony
Certificate Award Ceremony & Networking

Why Join This Program?

  • Learn from renowned media and communication experts
  • Gain practical insights for real-world applications
  • Network with top industry professionals & peers
  • Earn a prestigious Columbia SPS Certificate
  • Enhance your strategic communication skills for a rapidly evolving media landscape

Workshops & Learning Outcomes

Workshop Topic Key Learning Outcomes
Workshop 1 Understanding the Global Media Landscape
  • Insights from top Arab media leaders
  • Storytelling techniques for global audiences
  • Editorial judgment vs media bias
Workshop 2 Media Training Masterclass
  • Public speaking confidence
  • Handling challenging interviews
  • Best practices for clear and impactful communication
Workshop 3 AI and the Future of Strategic Communication
  • AI's role in PR & journalism
  • Enhancing creativity and productivity with AI tools
  • AI-driven media engagement strategies
Workshop 4 Strategic Communication & Crisis Management
  • Crisis communication strategies
  • Managing high-stakes media interactions
  • Developing organizational communication plans

Press Releases

Explore our collection of photos and downloadable resources from the APCO-Columbia Strategic Communication Training Program events and workshops.

Media

APCO Institute-Columbia Partnership

May 15, 2025
Media

معهد آبكو يتعاون مع جامعة كولومبيا لتعزيز قدرات المختصين في التواصل الاستراتيج ي

May 15, 2025

REGISTRATION

Limited Seats Available
Secure Your Spot Now!

Fill out the registration form to reserve your place in this prestigious program. For any inquiries, please contact APCO Institute.

Meet the Team

speakers
Alaa Shahine Salha
Managing Director, SRMG Academy | Former Bloomberg News Managing Editor
speakers
Mamoon Sbeih
President, Middle East & North Africa, APCO
speakers
Liam Clarke
Senior Director & Head of Global Business Development, APCO Institute
speakers
Dr. Abdullah H. Sahyoun
Head of AI & Digital Transformation, APCO
speakers
Nabeel Al Khatib
Director General, Asharq TV

EVENT LOCATION

SRMG Academy,
Dubai International Financial Centre (DIFC)